Flying the nest

One of the most exciting parts of the design process comes when a cherished new brand is born and presented to the public. Three things can ensure a successful delivery.

Firstly, over the course of developing the brand you will have found a 'godparent' within the client organisation who loves the new creation as much as you do. They will keep an eye on its application when you aren't there to supervise.

Secondly, your clearly communicated Style File will ensure your baby is brought up properly. A few simple rules will make sure the brand is presented strongly and consistently as intended.

Finally, a good working partnership with your client means you will continue to contribute in making key decisions about the brand's major life choices as the years go by.

Some of the proudest moments for a designer come when you see the brand you carefully reared from conception to maturity independently thriving.

Red Maids' Sports Kit
RedMaids' Junior sign
Redmaids' Twitter feed